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Oliver Buchannon
Georgina Penfold

Known as "G" to her friends, Georgina's thoughtful yet entertaining commentary on sustainability, policy and workplace ethics sparks much-needed conversation about the big topics facing business leaders today. Initially trained in environmental due diligence and carbon management, G has since held senior and executive posts in procurement, cleantech, government relations and more recently in corporate strategy. She has hardcore business credentials with an Executive MBA from INSEAD but rather than seeking out the corporate stamp of approval, G's greatest joy comes from making people laugh, think then buy (in that order). Hit the subscribe button to join a growing community of readers and leaders as they learn alongside Georgina as she researches how to apply the latest "must know" thinking in ESG, Impact and behavioural economics.

Governance

+3

Kicking the CAN

Jan 28, 2025

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9 min read

Kicking the CAN

Why UK businesses should watch the delayed Climate and Nature Bill

Georgina Penfold
Georgina Penfold

ESG

+2

How or What?

Oct 1, 2024

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7 min read

How or What?

Explaining the difference between ESG and Impact.

Georgina Penfold
Georgina Penfold

Leadership

+1

In defence of a Slow Office Day

Sep 3, 2024

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7 min read

In defence of a Slow Office Day

If we want our staff to return to the office, we need to learn from history.

Georgina Penfold
Georgina Penfold

ESG

+2

The seven strategies of sustainable investment

Aug 20, 2024

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11 min read

The seven strategies of sustainable investment

What makes finance sustainable, anyway?

Georgina Penfold
Georgina Penfold

Leadership

+2

What's the point in purpose?

Jun 11, 2024

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7 min read

What's the point in purpose?

Can we claim it, or do we create it?

Georgina Penfold
Georgina Penfold
Profits and Principles: welcome to the Good Business blog.

Feb 14, 2024

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5 min read

Profits and Principles: welcome to the Good Business blog.

Where I've been and where we'll go.

Georgina Penfold
Georgina Penfold

Love and Profit: a guide to Good Business

Profits with principles. Passion with purpose.

© 2026 Georgina Penfold writing as The Good Business Guide. All rights reserved.
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